Ruba Ala' idden Yousef Rajab Jabi
Young men and women learn to make things with their hands. Many never get to sell what they make.
Traditional craftsmanship and digital entrepreneurship rarely meet in the same room.
R-Fashion, founded by Ruba Ala' idden Yousef Rajab Jabi, brings the two together in one place.
The Circular Economy Hub, built with a child welfare organization, is for adolescents. It gives hands-on training in upcycling and sustainable production. Alongside that, young people build digital literacy and e-commerce skills. Through a shared digital marketplace, the training becomes a real supply chain, where they create, manage, and sell their own products.
This is how vocational training transforms into market access. The goal is sustainable financial independence and a real place in the economy for the young people who take part.
We are proud to announce R-Fashion as one of the finalists of Solve for Change Season 1 Round 2! 🎉